Idents
One form of audio-visual promos are idents. Idents in broadcasting are often a short video that shows the logo in a creative way to help represent the company as being creative.
For Disney's 2014 film Maleficent, it created an advertising trailer that shows sections of the film. This film is appealing to fans of the 1959 film Sleeping Beauty, (the inspiration for Maleficent, based on the character of the same name), so it uses the famous song "I Know You" from Sleeping Beauty and shows iconic images based from the original film, e.g. Maleficent's horns and the spinning wheel. The lighting throughout is mostly dark which connotes the villainous theme throughout the film.
The purpose is to advertise Disney's 2014 film Maleficent, which will attract attention and audiences.
This piece of advertisement takes the form of movie trailer suitable for movie theatres (cinemas), television and online.
The content shows a series of clips from Maleficent with importance, such as the introduction of the character and the fact that it is re-telling the famous tale.
The meaning behind this product is to show a re-creation of a classic Disney film, which is shows through establishing shots that recreate scene from the original film. This version is based on Maleficent and her point of view, so the focus is put mostly on her. It is to show that you can't always judge characters by how they appear and reminding people that there are multiple sides to every story, so it goes against traditional mise-en-scene.
Maleficent is a fantasy film and it's genre is shown by presenting (CGI) creatures that would only live in a world of fantasy, e.g. fairies and living trees that take on the form of people.
The film is more likely to appeal to female audience, due to the main protagonists, Maleficent and Aurora, being female. It is also more likely to appeal to women and teenagers, who will nostalgically remember watching Sleeping Beauty when they were younger. However it may not be aimed as much at young girls, due to the complex morals which may confuse or upset them and the dark nature of the film which young girls may find scary.
This is the trailer for the 2008 documentary film Man on Wire, which tells of the acrobat who tightrope walked between the World Trade Centre towers and the risks it took to perform this task.
The purpose is to advertise the Indy documentary film 'Man on Wire'.
This advertisement takes the form of a trailer for television and movie theatres (cinemas). The one above was adapted for online use, featuring a website name; This was not included in the original.
The content shows that the film is about the planning put into a man tightrope walking across the World Trade Centre. It uses clips of interviews, re-creation footage for the film and actual life footage. Establishing shots of the Wold Trade Centre were used, as well as high angle shots from the top of WTC, showing how high it was and creating a sense of danger, revealing the meaning behind the documentary, as it shows how this dangerous act was achieved. Low angle shots of the acrobat were used to make him look more heroic for this risky stunt, as well as making him look higher so that it makes the viewer feel like they're there looking up at him tightrope-walking.
'Man on Wire' comes under the genre of a documentary film. It shows this through the interviews of people around or connecting to the event. It also features genuine footage of what happened.
This piece is factual, so it may appeal to anyone who has an interest on the subject. Due to the chosen language and style, however, it aimed more to appeal to an adult audience, who will have a clearer understanding of the subjects.
